Tao of Sports Ep. 167 – Chris Codington (President, Sports Strategies, Inc.)

Tao of Sports Ep. 167 – Chris Codington (President, Sports Strategies, Inc.)

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The discussion of corporation sponsorship activation goes deep with Chris Codington, who examines exactly how to reach the right metrics for business development. Activation from the corporate side doesn’t get talked about as much as it should, but Codington breaks down why businesses spend what they spend on signage, B2B cultivation areas, and other sponsorship activities.

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